May 25, 2020, 01:39 PM IST

Mumbai. Salman Khan has launched his personal care brand Fresh (FRSH) after the clothing, fitness equipment, gym and cycle brands. The 54-year-old superstar has announced this on Twitter on the occasion of Eid.

While sharing a video, Salman wrote, “I am launching a new grooming and personal care brand Fresh. This is your, my, Hum Sabka brand, which will bring you great products. Sanitizers have arrived.” Salman has further shared a link to the official website of Fresh and told that sanitizers can be purchased from here.

Why start with sanitizers?
Salman Khan has told in the video that earlier his plan was to bring deodorants. But considering the need of the present time, he decided to bring sanitizers. Salman also told that after a few days he will also introduce many other products like deodorants, body wipes and perfumes.

Salman has started Fresh as a joint venture with former tennis player Mahesh Bhupathi’s beauty brand Scentials. According to reports, he was working on this brand for almost a year.

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