Samsung on Monday said it has an 81% market share in the ultra premium smartphone segment, with the flagship Galaxy S22 Ultra dominating it with 74% share in the month of March 2022. The company expects to grow further into double digits in the second quarter of 2022.

This phone tops with 74% share
Aditya Babbar, Senior Director and Head of Product Marketing, Mobile Business, Samsung India, said in a press statement, “We achieved a record milestone of 74% volume market share in the ₹1,00,000+ price segment with our Epic Galaxy S22 Ultra is.”

Pole Position in ₹30000+ Premium Segment
Quoting data from Counterpoint Research, the company also claimed to hold a pole position in the premium segment above Rs 30,000 with 38% volume market share.

The research firm also said that Samsung was the market leader in the overall smartphone segment in March 2022, with Samsung Mobiles accounting for 22% of the volume. With this achievement, the company consolidated pole position in smartwatches and tablets with 73% and 43% volume share respectively in March 2022.

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The company told this reason for the record sale
Babbar said that this achievement was achieved due to expansion in non-metro areas in India, opening of more experience centers and stocking of premium offerings in more retail stores across the country.

“We have grown our flagship retail footprint to enable consumers to experience our devices, not only in metro cities but also in Tier 1 and smaller cities,” he added.

The consolidation of Samsung’s premium segment has also resulted from new financing schemes such as Samsung Upgrade and Samsung Finance Plus, resulting in higher sales in non-metro areas.

Samsung Upgrade, according to Babbar, gives users an opportunity to exchange their old smartphone when buying a premium Samsung mobile, while the latter acts as a lending service for customers, EMIs for buying premium Samsung smartphones Offers loans with plans.

Premium smartphones in India often launch with discounts on using credit and debit cards. However, Samsung says the credit card population is largely concentrated in metro areas, and there weren’t many options available in the rest of India.

(cover photo credit- the verge)


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